Privacy Policy

1. About this policy

This Privacy Policy explains how Taroko Sports USA ("Taroko," "we," "us") collects, uses, shares, and protects personal information when you visit tarokosports.com (the "Website") or interact with our business. It works alongside our Cookie Policy, which covers cookies and similar tracking technologies specifically.

If you have questions about either policy or want to exercise any of your privacy rights, contact us at Info@tarokous.com.

2. Information we collect

We collect information in three ways: information you give us directly, information we collect automatically when you use the Website, and information we receive from third parties we work with.

Information you give us

• Event booking details (name, email, phone, event date, group size, message) when you submit an event inquiry through our booking partner Triple Seat.
• Email address when you sign up to be notified when our San Antonio location opens.
• Email content when you contact us at Info@tarokous.com.
• Waiver information (name, contact, signature, sometimes date of birth) when you sign a waiver at one of our locations through Intercard.

Information we collect automatically

• Device and browser information (browser type, operating system, IP address, device identifiers).
• Usage information (pages viewed, time spent on the Website, links clicked, referring URL).
• Location information at the city level, derived from your IP address.
• Cookie data and similar identifiers. See our Cookie Policy for details on how we use cookies.

Information we receive from third parties

• Analytics services like Google Analytics 4 provide aggregated reports about Website traffic.
• Advertising partners like Meta and Google may share information about how you interacted with our ads, if you've allowed marketing cookies.
• Payment processors and booking partners (Triple Seat, Cash App, Intercard) share confirmation information when you complete a booking, order, or waiver.

3. How we use information

We use the information we collect to:

• Respond to your event booking inquiries and follow up about your event.
• Send you notifications when our San Antonio location opens, if you've signed up for that.
• Operate and improve the Website (fix bugs, understand how visitors use the site, improve content).
• Show you relevant advertising on other sites you visit, if you've allowed marketing cookies.
• Comply with legal obligations (tax records, waivers, responding to lawful requests).
• Protect against fraud, abuse, and security threats.

We don't sell your personal information to anyone. We don't share it for cross-context behavioral advertising unless you've specifically allowed marketing cookies.

4. How we share information

We share information with service providers and partners who help us operate the Website and our business. The main categories:

Service providers

Companies we hire to perform services on our behalf. They can only use information for the purposes we've agreed to and are required to keep it secure. The main ones currently:

• Google (analytics, advertising, tag management, maps)
• Meta (advertising, if marketing cookies are allowed)
• Triple Seat (event booking management)
• Cash App (online food ordering at each location, on Block, Inc.'s platform)
• Intercard (online waiver and card-based payment at each location)

Legal and safety

We may share information when required by law, in response to a valid legal request, or to protect the rights, safety, and property of Taroko, our guests, or others.

Business transfers

If Taroko is sold, merged, or undergoes a similar change, your information may be transferred as part of that transaction. We'll notify you if that happens.

We don't sell personal information for money to data brokers or other third parties.

5. Cookies and tracking technologies

We use cookies, web beacons, and similar technologies to operate the Website, understand how it's used, and personalize your experience. You can manage your cookie preferences at any time by clicking Cookie Preferences in the footer.

For full details on the cookies we use and how to manage them, see our Cookie Policy.

6. Data retention

We keep your information only as long as we need it for the purposes described in this policy, or as required by law. Some examples:

• Event booking inquiries: typically 2 years after the event date or last contact, for follow-up and tax records.
• Email signups: until you unsubscribe.
• Waiver records: as long as required by state law (often 5 to 10 years after the visit, depending on the state).
• Website analytics: aggregated data may be kept indefinitely; identifiable data is typically deleted after 14 months in Google Analytics.

If you want us to delete information about you sooner, see Section 7 below.

7. Your privacy rights

Depending on where you live, you may have specific rights regarding your personal information. We honor these rights regardless of whether they're legally required in your state, where reasonable.

Rights available to most users

• The right to know what personal information we have about you.
• The right to request deletion of your personal information.
• The right to correct inaccurate information.
• The right to opt out of marketing communications by clicking the unsubscribe link in any email or contacting us.
• The right to manage cookies through the Cookie Preferences control in the footer.

Additional rights for California residents

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have additional rights:

• The right to know the categories and specific pieces of personal information we collect, the sources, the business purposes, and the third parties we share with.
• The right to delete personal information we've collected, subject to certain exceptions.
• The right to correct inaccurate personal information.
• The right to opt out of the sale or sharing of personal information. We don't sell personal information for money, and we don't share it for cross-context behavioral advertising unless you've allowed marketing cookies. You can opt out of all sharing by rejecting marketing cookies in Cookie Preferences.
• The right to limit our use of sensitive personal information. We don't collect or use sensitive personal information for purposes beyond what's necessary to provide our services.
• The right not to be discriminated against for exercising any of these rights.

How to exercise your rights

Email us at Info@tarokous.com with your request. Tell us what right you're exercising and provide enough information for us to verify your identity. We'll respond within 45 days for California requests, faster if possible.

You can also authorize an agent to make a request on your behalf. We'll require proof of the agent's authority.

8. Children's privacy

Our Website is for general audiences. We don't knowingly collect personal information from children under 13 online. If you're a parent or guardian and believe your child has provided personal information through the Website, contact us and we'll delete it.

Children are welcome at our physical locations, where their participation is overseen by parents or guardians and governed by our waiver policies.

9. Security

We use technical and organizational safeguards to protect your information, including encryption in transit, access controls, and regular security reviews of our service providers. No system is perfectly secure. If you believe your information has been compromised, contact us immediately.

10. Changes to this policy

We may update this Privacy Policy from time to time as our practices or applicable law changes. When we do, we'll update the "Last updated" date at the top. If the changes are significant, we'll let you know more directly on the Website or by email if appropriate.

11. Contact